To improve the way our websites and mobile apps work
Cookies allow us to assess and improve the way our websites and mobile apps work so that we can personalise your experience and allow you to use many of their useful features. For example, cookies help us to keep track of what you are booking as you move through each stage of the booking process; they help us to remember your preferences such as recent searches or shortlisted holidays, and the contents of your online shopping basket.
To improve the performance of our websites and mobile apps
Cookies can help us to understand how our websites and mobile apps are being used, for example, by telling us if you get an error messages as you browse, to test different designs of our website and mobile app pages. Website analytics, including Google Analytics, provides information about the number of visitors to our website and mobile apps, which parts of our website and mobile apps are most popular and if there are any trends such as one specific page being viewed mostly by people in a particular country. These cookies help us to improve your experience.
To deliver relevant online advertising
These cookies may collect data about your online behaviour, such as your IP address, the website you arrived from and information about your purchase history or the content of your shopping basket.
This means that you may see our adverts on our websites, mobile apps and on other organisations’ websites. You may also see adverts for other organisations on our websites and mobile apps.
To help us to deliver online advertising that is relevant to you, we may also combine data we collect through cookies in the browser of your devices with other data that we have collected.
To measure the effectiveness of our marketing communications, including online advertising
Changes to our Notice
This Notice replaces all previous versions. We may change the Notice at any time so please check it regularly on our website(s) for any updates. If the changes are significant, we will provide a prominent notice on our website(s) including, if we believe it is appropriate, electronic notification of Cookie Notice changes.
Website analytics: Website analytics, including Google Analytics, help us understand how visitors engage with our website. We can view a variety of reports about how visitors interact with our website and mobile apps so that they can improve it.
Website analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our website and mobile apps. We then use the information to compile reports and to help us improve our site.
For example, Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit Google.
Online advertising: Marketing messages that you may see on the internet.